Hi, I'm a designer / art director with over 20 years in retail & shopper marketing.

Box Tops new app feature allow shoppers to connect their Walmart and Box Tops accounts so they can earn cash for schools without scanning or submitting their receipts. To drive awareness and support, General Mills partnered with award-winning musician and songwriter, John Legend.

For retail activation, we developed a game show concept and name, logo and script to capture content for various media outlets and executed placement ads on Walmart.com during the back-to-school season to leverage John Legend's influence and charitable work to support future legends.

As support for one of Publicis' network digital agencies, we provided our retail expertise to concept and design a modern interactive retail space for Samsung. With a team of 3D artists, we delivered an innovative showcase space for Samsung's smart home electronics and appliances.

The leading pre-paid and value mobile provider in the U.S. with brands including TracFone, Net10, Straight Talk, Total, Walmart Family Mobile and Simple Mobile.

The work for this client consisted of in-store signage and communication systems, displays, modular shelf and fixture design. Our work and shopper knowledge helped TracFone to be the category lead supplier for the world's largest retailer, Walmart.

While working with Procter & Gamble to promote better sleep health and increase market share of their line of Vicks OTC sleep aids, we sucessfully developed a category solution that was a win-win for our client and the world's largest retailer.

Just tampons and pads was created for women seeking a simple alternative that just works with the protection they need and nothing they don't.

For the launch, we created digital content and disruptive displays to reach the consumers in and out of store.

2020 SILVER OMNI-CHANNEL SHOPPER SOLUTION / COMMERCE & SHOPPER EFFIES

Pampers and Walmart collaborated together to launch Cruisers 360, a new diaper form virtually unknown to the U.S., to disrupt the market and reinvigorate the category. We successfully helped Mom achieve her parenting aspirations by highlighting Walmart’s unique combination of convenient ways to buy the diaper and grew the total baby category at Walmart.

Walmart’s goal to become the top wireless destination for customers seeking value or premium phones and plans started with the objective to reinvent their Entertainment department across stores.

With shopper insights and strategies, we created an inviting open space with low sight lines, designed new fixtures and mod layouts, established signage communication systems for navigation and inspiration along with a self-guided touchscreen kiosk to help customers find the right phones and wireless plans.

As single-cup beverage brewing systems gained popularity in homes and offices, Keurig established itself as the leading brand of hot and cold coffee brewers.

With the ever-growing demand for Keurig brewers and k-cup pods, we designed consumer touchpoints in store to maintain brand presence and increase product shopability at shelf.

When Wendy’s updated their logo, our Design team was called upon to design the packaging with less than a three-day turnaround. Through collaborative efforts with the Design Director and Sr. Designer, we created a visual identity that was crucial to the Wendy’s rebranding.